Inserts

Manage marketing inserts and additional materials included in shipments.

Inserts are additional materials included in shipments — promotional flyers, thank-you cards, product samples, or informational leaflets.

Overview

The Inserts feature lets you define materials that should be included with specific shipments. When a consignment matches the insert criteria, the Pack Station displays a reminder for the packing team to include the items.

Types of inserts

Common examples:

• Thank-you cards — Branded cards for customer appreciation
• Promotional flyers — Current offers or new product announcements
• Product samples — Sample products included with orders
• Informational materials — Care instructions, usage guides
• Seasonal materials — Holiday-specific inserts

How inserts work

Inserts can be configured to appear for:

• All orders — Every shipment includes the insert
• Specific customers or groups — Targeted inserts for certain accounts
• Specific channels — Different inserts for different sales channels
• Time-limited campaigns — Inserts active during a date range

At the Pack Station, applicable inserts appear in a dedicated panel alongside packing instructions, ensuring the team knows exactly what to include.